{"product_id":"maybelline-superstay-3d-gel-effect-01-transparent","title":"Maybelline Superstay 3D Gel Effect 01 Transparent","description":"\u003cp\u003eMaybelline Superstay 3D Gel Effect 01 Transparent DescriptionThe Maybelline Company was created by a 19-year-old entrepreneur\u003cbr\u003e\nnamed Tom Lyle Williams in 1915. Williams noticed his older sister\u003cbr\u003e\nMabel applying a mixture of Vaseline and coal dust to her eyelashes\u003cbr\u003e\nto give them a darker, fuller look. He adapted it with a chemistry\u003cbr\u003e\nset and produced a product sold locally called lash-in-brow-line.\u003cbr\u003e\nWilliams renamed his eye beautifier Maybelline, in honor of his\u003cbr\u003e\nsister Mabel, who gave him the idea. In 1917 the company produced\u003cbr\u003e\nMaybelline Cake Mascara, \"the first modern eye cosmetic for\u003cbr\u003e\neveryday use\" and Ultra Lash in the 1960s, which was the first\u003cbr\u003e\nmass-market automatic. In 1967, the company was sold by Williams to\u003cbr\u003e\nPlough, Inc. The entire cosmetic production facility was moved from\u003cbr\u003e\nChicago to Memphis over one week-end. In 1975, the company moved\u003cbr\u003e\nits factory to Little Rock, Arkansas, where it is still located. In\u003cbr\u003e\n1990, Schering-Plough sold Maybelline to a New York investment\u003cbr\u003e\nfirm, Wasserstein Perella \u0026amp; Co. Maybelline Operational\u003cbr\u003e\nHeadquarters remained in Memphis until being sold in 1996, when\u003cbr\u003e\nheadquarters moved to New York City. The makeup factory moved to\u003cbr\u003e\nBrooklyn in 2000. Maybelline received a boost when the company\u003cbr\u003e\nhired Lynda Carter as the company's beauty fashion coordinator\u003cbr\u003e\nafter her television series ended; she also appeared in several of\u003cbr\u003e\nits television and print advertisements. Josie Maran, Miranda Kerr,\u003cbr\u003e\nSarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti\u003cbr\u003e\nNurhaliza, Fasha Sandha, Sheetal Mallar, Julia Stegner, Jessica\u003cbr\u003e\nWhite and Kristin Davis have endorsed Maybelline products. The\u003cbr\u003e\ncurrent faces of Maybelline are Adriana Lima, Christy Turlington,\u003cbr\u003e\nErin Wasson, Kemp Muhl, Emily DiDonato, Jourdan Dunn, Marloes\u003cbr\u003e\nHorst, Lisalla Montenegro, Gigi Hadid and Shu Pei. In 1991, the\u003cbr\u003e\ncompany adopted its advertising slogan \"(Maybe she's born\u003cbr\u003e\nwith it.) Maybe it's Maybelline.\" which is still used\u003cbr\u003e\ntoday. The company was acquired by L'OrÃ©al in 1996.\u003cbr\u003e\nAcquiring Maybelline gave L'OrÃ©al access to mass markets\u003cbr\u003e\nin cosmetics.Hard-working plump colour.On-the-go shineNow nails get a plumping 3D effect.Superstay 7 Days Gel Nail ColorGoes well with Superstay 24hr Lip Color\u003c\/p\u003e","brand":"u3man","offers":[{"title":"Default Title","offer_id":52687261598039,"sku":"2410950","price":4.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9925\/5895\/files\/2410950.jpg?v=1769951589","url":"https:\/\/u3man.be\/products\/maybelline-superstay-3d-gel-effect-01-transparent","provider":"u3man.be","version":"1.0","type":"link"}