Maybelline Superstay 3D Gel Effect 01 Transparent

Maybelline Superstay 3D Gel Effect 01 Transparent DescriptionThe Maybelline Company was created by a 19-year-old entrepreneur
named Tom Lyle Williams in 1915. Williams noticed his older sister
Mabel applying a mixture of Vaseline and coal dust to her eyelashes
to give them a darker, fuller look. He adapted it with a chemistry
set and produced a product sold locally called lash-in-brow-line.
Williams renamed his eye beautifier Maybelline, in honor of his
sister Mabel, who gave him the idea. In 1917 the company produced
Maybelline Cake Mascara, "the first modern eye cosmetic for
everyday use" and Ultra Lash in the 1960s, which was the first
mass-market automatic. In 1967, the company was sold by Williams to
Plough, Inc. The entire cosmetic production facility was moved from
Chicago to Memphis over one week-end. In 1975, the company moved
its factory to Little Rock, Arkansas, where it is still located. In
1990, Schering-Plough sold Maybelline to a New York investment
firm, Wasserstein Perella & Co. Maybelline Operational
Headquarters remained in Memphis until being sold in 1996, when
headquarters moved to New York City. The makeup factory moved to
Brooklyn in 2000. Maybelline received a boost when the company
hired Lynda Carter as the company's beauty fashion coordinator
after her television series ended; she also appeared in several of
its television and print advertisements. Josie Maran, Miranda Kerr,
Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti
Nurhaliza, Fasha Sandha, Sheetal Mallar, Julia Stegner, Jessica
White and Kristin Davis have endorsed Maybelline products. The
current faces of Maybelline are Adriana Lima, Christy Turlington,
Erin Wasson, Kemp Muhl, Emily DiDonato, Jourdan Dunn, Marloes
Horst, Lisalla Montenegro, Gigi Hadid and Shu Pei. In 1991, the
company adopted its advertising slogan "(Maybe she's born
with it.) Maybe it's Maybelline." which is still used
today. The company was acquired by L'Oréal in 1996.
Acquiring Maybelline gave L'Oréal access to mass markets
in cosmetics.Hard-working plump colour.On-the-go shineNow nails get a plumping 3D effect.Superstay 7 Days Gel Nail ColorGoes well with Superstay 24hr Lip Color