About this itemBANISHING BRASSINESS – Bblonde Iridescent Toning Shampoo cleanses the hair while offsetting brassy tones in blonde hair, delivering a soft, pearly finishRIDESCENT BLUSH PIGMENTS – Our pigments neutralise yellow tones in the lightest blonde hair to deliver clean, healthy, and beautiful pinky-cool resultsSULPHATE-FREE FORMULA – A gentle, nourishing blend with Soy and Rice Proteins and moisturising Jojoba Oil cleanses without stripping natural moistureVITAMIN ENRICHMENT – With Vitamin E to help protect and add shine, plus Pro-Vitamin B5 (Panthenol) to hydrate, smooth, and improve hair manageability100% VEGAN & CRUELTY-FREE – Kind to your hair and the planet, with no animal-derived ingredients and never tested on animals›See more product details